Reformation August 2017 sale

Reformation launches late summer 2017 sale

Summer is ending soon, and of course that means that you should update your wardrobe. Reformation recently launched a major sale which takes up to 30% off a few chic styles. Choose from a printed dress to a form-fitting silhouette and relaxed two-pieces.


Reformation Addilyn Dress in Yellow $198 (previously $248)Reformation Addilyn Dress in Yellow $198 (previously $248)
This wrap dress features a vibrant floral print with a high slit and ankle hemline.Reformation Meg Dress in Black $136 (previously $170)Reformation Meg Dress in Black $136 (previously $170)
A little black dress comes in a mini length with adjustable straps and a relaxed fit.Reformation Sahara Two Piece $149 (previously $248)Reformation Sahara Two Piece $149 (previously $248)
Flaunt some skin in a two-piece with ruffled details and a cropped silhouette.Reformation Aruba Dress in Blue $158 (previously $198)Reformation Aruba Dress in Blue $158 (previously $198)
A slinky slip dress features adjustable spaghetti straps with a knot tie at the front.Reformation Odessa Dress in Blush Pink $186 (previously $248)Reformation Odessa Dress in Blush Pink $186 (previously $248)
Flaunt some shoulder in a blush pink dress decorated with dreamy ruffles.

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At the heart of every girl’s wardrobe are her party outfits. With that in mind, no closet is complete without that perfect selection of dresses that caters to any occasion, from date night to a girl’s night out. Making sure you include the latest dresses in your closet in time for the new season is critical; after all, you might find that your customers start hunting for the perfect dress way before party season even arrives.

To be prepared for the next chapter of the year with a whole new set of wholesale dresses, we take a look at some of the upcoming styles that are guaranteed to fly off the shelves. Great for year-round wear as well as the Christmas party season, make sure your closet is full of these new season dresses.


It may be true that sparkle works best at Christmas and New Year, when we search for all things glittery, but that doesn’t mean you can’t start wearing it now. You might be surprised how popular it really is, even in early autumn. We often gravitate towards eye-catching styles much quicker, and what could be more striking than a sequin dress?

Perfectly suited to a summer tan, including sequin dresses in your wardrobe can guarantee you have some embellished pieces ready to impress. From patterned all-over sequins to subtle enhancements, it’s a style that will no doubt here to stay until the New Year.


As we start to think about the autumn and winter seasons, our preference in fashion changes. While we don’t abandon our bodycon mini dresses altogether, we tend to go for something that is a little more practical in terms of design and fabric.

Velvet is a rich, glamorous material that can enhance any dress, and is a perfect match for the colder half of the year. Experiencing a resurgence over the last few years, velvet dresses can come as plain or as bold as you like. From ruched designs to floral patterns, velvet is comfortable and even a little warmer than your summer dresses; which is great for when the weather takes a turn.


Your collection of dresses needs something unique and attention-grabbing; luckily, this season’s styles fall perfectly in line with that. Women’s dresses should be very visually appealing and interesting, so look for asymmetric dresses that add something a little different to the usual designs.

Whether you prefer one-shoulder dresses, or asymmetric hems, this trend can transform even the simplest of styles into something much more remarkable. Paired with other popular trends such as velvet or lace, asymmetric dresses can make sure your partywear collection impresses.


For a more adventurous take on women’s dresses, PU wet look leather has made a huge comeback. Working with a number of different designs from Bardot to wrap dresses, the wet look leather is a distinctive and captivating trend that is here to stay.

From a leather look to the original wet look, PU dresses are great to get your autumn/winter collection started. Subtle but effective, PU material can be worked into a number of different designs to suit everyone’s taste.

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Kendall + Kylie swimwear for REVOLVEKendall + Kylie teams up with REVOLVE for exclusive swimsuit collaboration

Summer is heating up thanks to this new collaboration. Kendall + Kylie have teamed up with fashion retailer REVOLVE on an exclusive swimwear capsule collection. Featuring 23 pieces in all, the line includes 90’s inspired silhouettes ranging from one-pieces to skimpy bikini sets. When it comes to color choices, choose from camouflage print, neon pink and classic black. Prices start at $45 and go up to $165. 


Kendall + Kylie x REVOLVE 90s Low Scoop Bralette $68 and 90s High Cut Bottoms $58Kendall + Kylie x REVOLVE 90s Low Scoop Bralette $68 and 90s High Cut Bottoms $58
Show off your figure in this 90’s inspired silhouette featuring high-rise bikini bottoms.Kendall + Kylie x REVOLVE Low Back One Piece Swimsuit $125Kendall + Kylie x REVOLVE Low Back One Piece Swimsuit $125
Keep it simple in a blue one-piece swimsuit featuring a low back silhouette.
Kendall + Kylie x REVOLVE Mesh Bikini Top $85 and Mesh High Waisted Bottom $75Kendall + Kylie x REVOLVE Mesh Bikini Top $85 and Mesh High Waisted Bottom $75
Bring some bombshell appeal to swimsuit season with this mesh number in classic black.Kendall + Kylie x REVOLVE Low Back One Piece Swimsuit in Camouflage $135Kendall + Kylie x REVOLVE Low Back One Piece Swimsuit in Camouflage $135
The one-piece is back on trend, and updated for today with a camouflage print.Kendall + Kylie x REVOLVE Colorblock Top $55 and Cheeky Bottom $45Kendall + Kylie x REVOLVE Colorblock Top $55 and Cheeky Bottom $45
Embrace the color-blocking trend with a graphic black and white combination.Kendall + Kylie x REVOLVE Cut Out Top $68 and Cut Out Bottom $58Kendall + Kylie x REVOLVE Cut Out Top $68 and Cut Out Bottom $58
The classic bikini silhouette gets a modern update with sexy cut-outs at the sides.Kendall + Kylie x REVOLVE Triangle Bikini Top $67 and Side Tie Bottom $57Kendall + Kylie x REVOLVE Triangle Bikini Top $67 and Side Tie Bottom $57
A neon pink hue will stand out whether you are wearing this bikini at the beach or pool.

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Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection


The popular stylist Avigail Collins and the emerging shoe brand Liudmila announced their upcoming collection. Najeeba Hayat is the face behind the fantasy shoe house and is a rising star in the fashion business. Avigail and Najeeba created a line that draws inspiration from the 90s. They looked at huge stars such as Mariah Carey and Mary J. Blige and their biggest fashion moments. The end result is a very diverse collection that offers a little bit of everything. The two designers wanted to keep the recognizable shapes and styles of Liudmila’s shoes but upgraded them with super fun details and colors.

“We wanted that bling factor in the collection, so we kept the core shapes that represent my brand, simplified them and then applied these exaggerated materials like a giant tiger print or gingham,” says Najeeba.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection Najeeba Hayat

One of the upgraded styles are the popular Bibi pumps that feature an interesting curved heel. This cool heel has a Victorian vibe and it comes in a wonderful lilac color. In addition to the pumps, there is a bejeweled ankle bracelet. Another style that features the Victorian-inspired heel is the colorful gingham mule shoe. The pink and white mule is decorated with a bow and a crystal ankle bracelet.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection lavender pumpRihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection pink and white mule

“Part of the fantasy is the way that I create the shoes, not just that they are very artisanal but the simplicity in the way they are made.”- Hayat explains.

Another best seller that was re-introduced with some changes is the pair of black lace-up boots. The high heeled shiny boots feature a lot of lacing strategically placed all over them. The heel is medium height, which makes the boots comfortable for everyday wearing. The flat boots are also black and carry a very punk-rock vibe.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection black lace-up bootsRihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection black lace-up boots

The last design is a soft pink pointed mule, that is decorated with a bejeweled brooch. The cost of the shoes will vary between $694 and $1,297. The collection will be sold starting from July 13 at several retail stores. You will be able to find them at Penelope Brescia, Browns and Level Shoe District Dubai. For those who prefer to shop online, Aere is the right online store to visit.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection pink mule

With this line, Najeeba and her brand Liudmila are making an effort to expand internationally and their main target is the US market. Her future plans include taking her business to Asia, where her designs are already very popular. Hayat would also like to introduce a line of accessories and headwear in the near future.

“The U.S. is a primary target for me as it is for all fashion accessories designers. In the past, I didn’t really take pricing into account or whether a shoe was practical. If I did something, I did it just because I really loved it even if there was pretty much no way it was going to sell. Now I’ve changed tack and I’m much more aware of such factors. I’ve taken into account that people might be a little bit more subdued, so I’m finding nuances of my style, which people can bring into their everyday wardrobes.”- the designer says.

The 25-year-old Najeeba introduced her brand back in 2013, and since then she’s been making dreams come true with her whimsical designs. She is very passionate about literature, and the inspiration for the name of the label comes from a book by Fyodor Sologub. His popular novel “The Pretty Demon” features a character named Liudmila. Hayat designs shoes for women who aren’t afraid to channel their inner princess and want to look like they just came out of a fairytale. She is a real creator of fantasies who finds inspiration in Disney characters such as Cinderella, Rapunzel, and the Sleeping Beauty.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection Najeeba Hayat

The aspiring fashion stylist Avigail Collins is the person behind Rihanna’s iconic style. Avigail is a London-based designer and stylist that has successfully collaborated with the biggest names in the industry including Ellie Goulding, Rita Ora, Lorde, Tinie Tempah and more.

The collaboration between these two designers is unique in many ways. The designs are something new on the market that is expected to win the hearts of many US-based fashion influencers.

Rihanna’s Stylist Avigail Collins and Fantasy Brand Liudmila Collaborated on a Shoe Collection Avigail Collinst

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J. Crew Embellished Tie-Shoulder Top, Point Sur Vintage Straight-Leg Jean and Fun Tassel EarringsJ. Crew Embellished Tie-Shoulder Top, Point Sur Vintage Straight-Leg Jean and Fun Tassel Earrings

Get ready to stand out this summer with a chic selection of statement earrings. J. Crew shares its new arrivals featuring standout tops as well as glittering earrings. Choose from disc shaped earrings to dangling drop styles for the new season. As for blouses, ruffles, button-fronts and tie shoulders take the spotlight for the warm weather ahead.


J. Crew Strapless Cross-Front Top, Point Sur Vintage Straight-Leg Jean and Disc Statement EarringsJ. Crew Strapless Cross-Front Top, Point Sur Vintage Straight-Leg Jean and Disc Statement EarringsJ. Crew Button-Front Ruffle Top, 4" Stretch Chino Short and Metallic Raffia Hoop EarringsJ. Crew Button-Front Ruffle Top, 4″ Stretch Chino Short and Metallic Raffia Hoop EarringsJ. Crew Ruffle Top in Postcard Print, High-Waisted Short in Postcard Print, Beaded Oval Earrings and Grosgrain Ribbon Block-Heel SandalsJ. Crew Ruffle Top in Postcard Print, High-Waisted Short in Postcard Print, Beaded Oval Earrings and Grosgrain Ribbon Block-Heel SandalsJ. Crew Ruffle Top in Stripe, Pull-On Short with Floral Embroidery and Sequin Drop EarringsJ. Crew Ruffle Top in Stripe, Pull-On Short with Floral Embroidery and Sequin Drop EarringsJ. Crew Striped Popover with Ruffle Trim, High-Rise Denim Short in White, Lucite Petal Drop Earrings and Floral Embroidered Pointed-Toe MulesJ. Crew Striped Popover with Ruffle Trim, High-Rise Denim Short in White, Lucite Petal Drop Earrings and Floral Embroidered Pointed-Toe MulesJ. Crew Smocked Square-Neck Top in Stripe, Denim Short in Merrill Wash and Gathered Carnation EarringsJ. Crew Smocked Square-Neck Top in Stripe, Denim Short in Merrill Wash and Gathered Carnation Earrings

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Eve Denim Kalia Denim Jacket $353 and Charlotte High-Rise Wide-Leg Jeans $338

Eve Denim Kalia Denim Jacket $353 and Charlotte High-Rise Wide-Leg Jeans $338

Don’t be afraid to wear denim on denim for the pre-fall season.

Denim is always on trend and Matches Fashion spotlights the staple with a new fashion shoot. Called ‘The New Denim Shapes’, the trend guide focuses on pre-fall 2017 styles with a casual twist. From boxy jackets to high-waist jeans and casual t-shirts, embracing casual style has never been easier. Brands like The Row, FRAME and Acne Studios stand out in the lookbook.


Isabel Marant Étoile Koldi Logo-Print Linen T-Shirt $170 and Curt Stud-Embellished Boyfriend Jeans $485Isabel Marant Étoile Koldi Logo-Print Linen T-Shirt $170 and Curt Stud-Embellished Boyfriend Jeans $485
A studded pair of jeans brings some rock and roll appeal to your casual ensemble.The Row Thomaston Jersey Tank Top $234 and FRAME Le Original High-Rise Straight-Leg Jeans $275The Row Thomaston Jersey Tank Top $234 and FRAME Le Original High-Rise Straight-Leg Jeans $275
Always a classic, a tank top and jeans is a signature look for everyday wear.Bliss and Mischief Cherry-Embroidered Cotton-Voile Shirt $389 and Cherry-Embroidered High-Rise Straight-Leg Jeans $335Bliss and Mischief Cherry-Embroidered Cotton-Voile Shirt $389 and Cherry-Embroidered High-Rise Straight-Leg Jeans $335
Try on a peasant blouse with frilled sleeves as well as embroidered high-rise jeans.Acne Studios Cliff Denim Jacket $390Acne Studios Cliff Denim Jacket $390
Wear a boxy silhouette with a classic denim jacket featuring silver toned buttons.

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