Get Ready to See a Lot Less of Michael Kors

Categories:Other Brands

Changes are coming to Michael Kors. In light of continued sales woes and weaker than expected third quarter sales, and paired with concerns that the company's efforts to reinvigorate its brand are taking much longer than expected, the New York-based brand has announced that it will reduce promotional activity across retail and wholesale channels in the U.S.

According to CEO John Idol, the brand will significantly increase digital marketing to further fuel its fast-growing ecommerce business globally. It’s impending cut-down promotional activity in retail and wholesale channels is expected to hurt net sales in 2018, says Idol, but such declines are expected to moderate in 2019.

Sales have been weaker than anticipated in North America and Europe and will continue in thein vein, according to the brand, at least partly due to fewer shoppers visiting malls. Sales will also be impacted by anticipated market volatility in Europe throughout the calendar year.

In addition to its shift in marketing – which Idol does not “believe any of our competitors are taking this level of stance as it relates to walking away from the promotional activity" – Kors says it plans to increase penetration of footwear in its most0visited stores. The company also plans to roll out a new online dress shop, which is scheduled to launch this fall; it is focused expanding its dresses and menswear divisions. Moreover, the brand is looking to invest in its online business and reduce supplies to department stores, which have been discounting heavily to bring back shoppers.

Despite the aforementioned goals, not everyone is convinced that the brand is headed for positive results in the near future. "As much as we believe that Michael Kors is headed in the right direction ... we maintain our view that it has much more work to do in reconnecting with customers who have been alienated by the overexpansion of the brand," Neil Saunders, managing director of research firm GlobalData Retail, told Reuters. 

Tags: Michael Kors

comnum(0) tbcount(0) tbcount(101)

MICHAEL KORS SALE ALERT: GET UP TO 60% OFF ON THESE LOOKS

Categories:Other Brands

Michael Kors launches winter 2017 saleMichael Kors launches winter 2017 sale

There is only one week left for Michael Kors’ major winter 2017 sale. You can now get up to 60% off on some of the American designer’s signature pieces. From dresses to jackets to handbags to wallets to boots and more, stock up on those essentials. So whether you are looking for a sleek leather jacket or everyday tote bag, Michael Kors has you covered. 

MICHAEL KORS WINTER 2017 SALE PICKS

MICHAEL Michael Kors Lace Jacquard DressDress up in this V-neck dress – MICHAEL Michael Kors Lace Jacquard Dress $31.50 (previously $140)MICHAEL Michael Kors Fawn Leather & Suede Ankle BootA black bootie gets updated with smooth leather straps – MICHAEL Michael Kors Fawn Leather & Suede Ankle Boot $104.48 (previously $199)MICHAEL Michael Kors Leather JacketHardware accents make this leather jacket an essential – MICHAEL Michael Kors Leather Jacket $202.50 (previously $450)MICHAEL Michael Kors Quinn Large Saffiano Leather SatchelA minimal silhouette gets an update with gold hardware – MICHAEL Michael Kors Quinn Large Saffiano Leather Satchel $198.45 (previously $378)MICHAEL Michael Kors Tie Neck Matte Jersey Maxi DressChannel the 70’s with a floaty maxi dress – MICHAEL Michael Kors Tie Neck Matte Jersey Maxi Dress $42 (previously $140)MICHAEL Michael Kors Susannah Large Quilted Leather ToteA sophisticated bag features luxe quilted detailing – MICHAEL Michael Kors Susannah Large Quilted Leather Tote $160.50 (previously $428)MICHAEL Michael Kors Thelma Leather SandalGet some height with a stacked heel – MICHAEL Michael Kors Thelma Leather Sandal $351.56 (previously 625)

Tags: Michael Kors

comnum(0) tbcount(0) tbcount(67)

TAYLOR HILL & ROMEE STRIJD ARE JET SETTERS IN MICHAEL MICHAEL KORS SPRING 2017 CAMPAIGN

Categories:Other Brands

Romee Strijd and Taylor Hill star inRomee Strijd and Taylor Hill star in MICHAEL Michael Kors spring 2017 campaign

Top models Taylor Hill and Romee Strijd are living the glam life in MICHAEL Michael Kors’ spring-summer 2017 campaign. Photographed by Mario Testino, the pair look ready to take flight. Inspired by paparazzi shots, the images feature the new season’s bold stripes, metallic accents and sleek eyewear. “I wanted to capture the on-the-go, high-glam lifestyle of this new generation of supermodels, shot in a crisp, graphic, warm-weather way,” says Michael Kors.

MICHAEL MICHAEL KORS SPRING/SUMMER 2017 CAMPAIGN

Dressed in white, Romee Strijd and Taylor Hill pose for MICHAEL Michael Kors spring 2017 campaignDressed in white, Romee Strijd and Taylor Hill pose for MICHAEL Michael Kors spring 2017 campaignTaylor Hill stars in MICHAEL Michael Kors spring-summer 2017 campaignTaylor Hill stars in MICHAEL Michael Kors spring-summer 2017 campaignRomee Strijd wears sleek eyewear in MICHAEL Michael Kors' spring 2017 advertising campaignRomee Strijd wears sleek eyewear in MICHAEL Michael Kors’ spring 2017 advertising campaignMario Testino captures a jet set scene for MICHAEL Michael Kors' spring 2017 campaignMario Testino captures a jet set scene for MICHAEL Michael Kors’ spring 2017 campaign

Tags: Michael Kors

comnum(0) tbcount(0) tbcount(48)

The New Michael Kors Sloan Bag

Categories:Other Brands

micheal kors_sloan_butterboom
By Lau  /  April 7, 2016

Denim has well and truly shed it’s uncool status. The new Michael Kors Sloan Bag embraces the trend for the new season – it’s now available in quilted denim and a chevron pattern. Britney and Justin would be proud. 

At first sight, the Sloan resembles the classic Chanel Boy until you realise it’s compartment galore on the inside. With several interior pockets to hold your phone, cards, lipstick and compact, it’s the perfect excuse to ditch your oversized tote for a compact that carries the essentials. michaelkors_sloanbag2_ss16_butterboom


Tags: bag Michael Kors the New Sloan

comnum(0) tbcount(0) tbcount(76)

Michael Kors Holiday Collection

Categories:Other Brands

michael_kors_holiday-2014-collectionWhen it comes to creating stuff we didn’t know we wanted until we set our eyes upon them, Michael Kors is king, especially when they all come with affordable price tags that won’t hurt our wallets much. And with the festive season just around the corner, the American everything-also-have powerhouse has thoughtfully created 5 capsule collections, each named after a world city or a drool-worthy resort destination with merchandise curated for each locale. From Saint Tropez‘s gold on gold on gold (my eyes did hurt after a while) to London’s quilted leather beauties, Tokyo (shown above) is perhaps my favourite, what with a balanced offering of bling, crystals and studs to see ourselves into the new year.

From the studded Selma (SGD499) to the Nadine slip-ons (SGD269) that come with crystals arranged into little flowers, you could also pick up the iPhone case (SGD99) and the Curb Chain Necklace (SGD679) for that extra touch of bling. Check them out, along with all the other capsule offerings, now at Michael Kors boutiques located at Scotts Square and VivoCity.

Tags: Michael Kors

comnum(0) tbcount(0) tbcount(60)

It Might Be Time to Give MICHAEL Michael Kors Bags Another Chance

Categories:Other Brands

Tags: bags Michael Kors

comnum(0) tbcount(0) tbcount(62)

Powered by Myhandbagshows.com | Swimwear | Fashion | Contact Us : mybrandhome@gmail.com | sitemap